SEO, or Search Engine Optimization, is a set of techniques and strategies aimed at improving a website's visibility in search engine results. The primary goal of SEO is to increase organic and targeted traffic to the website, subsequently enhancing conversion rates and elevating the user experience.
In the digital landscape, securing a place on the first page of search results is crucial. SEO endeavors to establish a positive relationship with search engines through the utilization of keyword analysis, content optimization, proper structuring, and external link building.
Additionally, other elements play a role in SEO, including page loading speed, image optimization, appropriate use of HTML tags, and adapting to changes in search engine algorithms. SEO is an ongoing and strategic process that evolves with industry trends and search engine algorithm updates. Trusting in SEO transforms a website into a more efficient and accessible platform for audiences.
Website SEO is the implementation of smart methods to increase the ranking of the site in Google search results, which increases site visits. SEO, which stands for Search Engine Optimization and means optimization for search engines, is the process of optimizing a website as well as all the content on that website to place the website in the highest position of organic results. Success in SEO requires understanding how search engines work, what people search for, and why and how people search. A successful SEO site is an attractive website for users and search engines. Most of the users find the pages they want through search engines and this determines the importance of SEO on the site. When the site is suitable in terms of search engine standards, its visits will be much more. Search engines actually provide users with everything they need, and compared to internet advertising, users will trust the site more, and this shows the importance of SEO and site optimization. To achieve success in site optimization, we need technical SEO, internal SEO and external SEO.
In general, the important internal SEO issues of the website are: how to design the site (including coding, page loading speed, page structure, how to design the template, how to place the content on the page, etc.) and the content of the site, and finally, keywords Used in site content. Search engine optimization or SEO is the act of creating, optimizing and engineering site content. In the process of SEO, we help search engines to have a better understanding of the content of the site so that they can provide the most relevant answers for the searchers. Why SEO site? Considering that more than 85% of website visits are done through search engines, there is no doubt that one of the most important ways to increase site visits is to improve SEO and website optimization. This issue becomes more important when we know that the majority of incoming visitors are targeted through search engines and are looking for your products and services. In other words, we can hope that most of these visitors have the ability to become real customers. Considering the lower cost of improving SEO compared to other ways of marketing and advertising, as well as its high efficiency and the ability to clearly measure the process and results of work, it can be acknowledged that the best investment in the field of advertising and marketing in today's world is to take advantage of SEO services and website optimization. Because the delay in starting the SEO of the site causes it to lag behind the competitors.
But if we want to categorize the reasons for the importance of SEO, we can mention the following reasons:
1- Increase income through SEO The most common expectation that we have from SEO and site optimization is to increase our income through the site, which will handle this responsibility well. So that the income from your site can be equal to the best stores in the city.
2- Attracting customers for products and services Another advantage of website SEO is that we can not only sell a product, but we can attract customers for all our products and services and be successful in all areas of our business.
3- Increasing the conversion rate of users to customers One of the differences between having SEO and having a social network is that the audience is ready to order and buy! Because a consumer, or so called a customer, enters your site when he feels the need for your products or services and enters your site with the intention of buying them.
4- Branding your business By being consistently seen in Google's first links, you become a household name. that users and audiences trust you much more easily than other competitors. In fact, with the help of SEO, you become a reliable brand.
5- Customer satisfaction By doing SEO of your site, you can have more satisfied customers. Because internet users can research the product or service they need and choose more carefully at their home or workplace without any rush.
6- Attracting customers through other customers When a user or a customer is satisfied with your site's products or services, that same person becomes your unconscious marketer. So that wherever a person needs a product or service similar to your business, he will introduce and promote you to others according to his personal satisfaction.
How does the Google search engine work?
Google search engine uses its web crawlers to crawl hundreds of billions of pages on the web. These web crawlers are commonly known as Google bots. By downloading web pages and following links on these pages, the Google search engine navigates the web to discover new pages that are available. All the information of the crawled pages, including text, photos, etc., are extracted and this information is so-called index. In the next step, the page information is adapted to Google's algorithms to determine the ranking of the desired page on the keyword.
Google looks for pages that contain relevant and high-quality information about the searched word or phrase. Google determines relevance by crawling or reading the content of your website and algorithmically evaluating whether the content is relevant to what the searcher is looking for. It also determines quality using several methods, but among them, the number and quality of backlinks pointing to your site is still very important.To put it very simply: if only sites with a weak backlink profile link to your website, naturally your website will not have much credibility and from Google's point of view, your content will not have the necessary quality. In addition, other factors are measured by Google's algorithms to determine where your site ranks.
These factors include: How do people communicate with your site?
Do they find the information they need and stay on your site, or return to the search page and click another link? Or do they just ignore your site in search results and never click? Types of SEO Website SEO is categorized in various ways. One of these methods divides SEO into 3 parts for search engines like Google to evaluate your site: White hat SEO This method of SEO generally refers to the use of basic methods and standard techniques to increase the site's ranking in Google and other search engines. Gray Hat SEO Using white hat and black hat SEO methods together so that Google does not suspect your site. Because gray hat SEO methods are not according to Google's standard rules and guidelines and require a lot of caution. Black hat SEO The black hat method means using rules, algorithms and standards that are in conflict with the basic principles of white hat SEO of Google and other search engines. It also uses completely unprincipled methods and there is a high risk for the site in its use. Because Google may penalize your site and, to put it simply, impose a heavy penalty on your site. In this case, your site will be removed from the searches of all search engines and it will no longer be possible to index your site.
What is on-page SEO?
Internal SEO includes all the techniques that are done inside the site so that our content is ranked better on Google pages. Currently, due to the better understanding of content by Google, internal SEO has gained double importance. Internal SEO includes optimizing the content, structure and HTML codes of the site. The most important elements of internal SEO are: Title optimization, URL structure, Alt text for images, site speed, internal linking, meta description, site responsiveness
What is Technical SEO?
Technical SEO means improving the technical aspects of a website in order to increase its page ranking in search engines. Faster loading, easier website crawling and comprehensibility for search engines are the pillars of technical SEO. Technical SEO is of double importance in store site design. Technical SEO is the part of SEO that focuses on improving the technical health of your website to get higher rankings. Technical SEO is a very important step in the whole SEO process. If there is a problem with your technical SEO, chances are your SEO results will not be very satisfactory. So it is very important to make sure you know what technical SEO is and how you can do it right. The most important elements of technical SEO are: Site map, ssl installation, speed optimization, server health check, compatibility with mobile versions
What is off-page SEO?
Off-page SEO refers to all actions taken outside the site with the aim of improving the site's ranking on search engine pages. Although Google's algorithms and ranking factors are constantly changing, but all SEO experts believe that external SEO still has a great impact on site ranking; Because the amount of credit determines the reliability of the website. The most important elements of external SEO are: Backlink, social signal, brand mention, guest blogging, brand search Don't be in a hurry to get SEO results! One of the common questions is, when will the SEO of the website give results and the number of our customers will increase? It is normal that you will not get the desired result for the first two or three months. Anyway, every site needs to have a good amount of content, so the first two or three months of SEO should focus on charging the site's content to gradually improve the results. Competitors of that business and their investment on their site are other factors affecting the time of SEO results. The more powerful the competitors, the longer the result will be.
Hastening the implementation of SEO strategies can lead to undesirable consequences. SEO is a complex process that requires thorough examination and extensive analysis, demanding time for careful execution. Rushing through this process may result in incomplete and incorrect actions, hindering sustainable improvements to the website. Furthermore, SEO strategies, by their nature, are time-consuming and require patience and persistence.
One of the primary reasons for avoiding haste in SEO is the lack of immediate, stable results. Changes made to a website gradually manifest positive impacts over time and are fully realized in search engine results. Hastiness can create unrealistic expectations for immediate outcomes, which are generally not reflective of the reality in the realm of SEO.
Additionally, rushing through the execution of SEO strategies may carry the risk of disrupting results. Fundamental alterations to the structure and content of a website should be approached with precision and planning to prevent unintended drops in search engine rankings. In essence, SEO is a gradual and continuous journey that demands strategic planning and patience to achieve optimal results.
In the Orange Group, we are highly committed to providing top-notch SEO services to enhance your online presence. Our team consists of skilled and experienced professionals who employ cutting-edge techniques and strategies to optimize your website for the best possible performance on search engines.
Our services at the Orange Group SEO include both on-page and off-page optimization, strategic link building, keyword analysis, and content optimization based on the latest search engine algorithms. We pay meticulous attention to the details of each page on your website and implement actions tailored to your specific needs.
Our guarantee is to collaborate with the Orange Group to improve the visibility and online credibility of your business, aiming for higher rankings in search engine results. Additionally, we provide you with periodic reports on the performance of your SEO efforts, allowing you to track changes and improvements made, ensuring confidence in the increased traffic to your website.