What is email marketing?
Email marketing or email marketing does not have a hard and complicated definition. In this marketing, products or services can be introduced to the audience through email. Email content can include advertisements, useful content, attractive offers and discounts, etc. Businesses at any stage of their advertising strategy can use this method. The purpose of this type of marketing is branding and brand introduction, encouraging purchase, keeping old loyal customers and attracting new customers. Using this marketing method has many capacities that most businesses are unaware of.
Email marketing is one of the cheapest methods of content marketing with high ROI among other methods. To set up a successful email marketing and design a campaign, you need to have basic information about this type of marketing. Email marketing is a direct marketing channel that allows businesses to share new products, latest updates, brand news, and general favorites with their users based on a specific strategy. In other words, email marketing is any type of marketing strategy that involves sending commercial emails to a group of customers. This can be done for different purposes.
Email marketing or email advertising
E-mail marketing or e-mail marketing has long been considered one of the main advertising and marketing methods; Meanwhile, many people do not understand the difference between email marketing and email advertising; Email marketing is much broader than email advertising. The main difference between the two is that, in email advertising, you have a specific advertising message and you want to send it to many people via email; In email marketing, long-term and two-way communication with potential and actual customers is considered
Types of email marketing
- News emails or newsletters (Email Newsletters): News emails are in the form of short news and contain advertising messages that companies send to their audiences and in this way maintain their relationship with them.
Sponsorship Emails: This type of email is mostly used for companies that have not yet formed their target community and are looking to attract more visitors and customers. In these emails, information about the characteristics of the company, its products and services are provided, so as to attract more visitors to your business.
- Dedicated Emails: we can also refer to it as special emails; These emails are specifically sent to users about a specific topic or a specific purpose. For example, a company may inform its subscribers about monthly or annual discounts through a dedicated email.
- Digest Emails: Digest emails are almost similar to news emails, but they generally provide information about the company's activities and services that have been done in the past and will be done in the coming months. In fact, these emails make users aware of the company's activities.
- Exchange emails (Transnational Email): Another type of email marketing is exchange emails. These types of emails are dedicated to the exchange of information between companies and users. For example, when you sign up as a member of a newsletter, or fill out a website membership form, these emails are exchanges that inform you about the registration and how to proceed. Some websites categorize welcome emails separately, even though they are included in exchange emails.
- Lead Nurturing Emails: This method of email marketing can be considered the next step of using promotional or sponsored emails. In fact, you have attracted your desired visitor and traffic in the previous step and now these users are known as members of your website. At this stage, you will go to the audience cultivation emails and try to present them with offers that will allow them to convert into customers.
What are the uses of email marketing?
In general, there are many reasons for using email marketing and many uses for this method. Be careful that in email marketing, direct sales do not take place, rather businesses inform their target community about their activities and encourage them to buy. In the following, we will introduce some of the most important applications of this effective marketing method.
Send purchase information
One of the situations where you can send email to your customers is when they have made a purchase from your site and you want to send them information about the invoice and purchase receipt. Undoubtedly, one of the best ways to communicate is email! In addition, you can also provide them with the download links. Many businesses also provide relevant purchase offers in such messages using clever methods.
Notification of new services or products
If you decide to make a change in your products or services soon, you can announce this news to your contacts via email. This will provide better information and create a more sincere interaction between you and your customers.
Notification of events
Sometimes you want to hold a special event related to your business. to M In order to inform your contacts, you can use email very easily and quickly and invite them to your event.
Welcome to new users
One of the easiest ways you can use email to attract more customers is to welcome people who have recently subscribed to your site or newsletter. In the welcome message, you can also send login information, ways to contact you, and information about different sections to the new member.
Special offers and discounts
If you have planned a discount or facility for your customers on different occasions and in a limited period of time, you can use email to inform them about this. This has a great effect on increasing loyal customers.
Advantages of email marketing:
- Sending email is with the permission of the addressee
- You have the possibility of direct access to the audience
- You have more control
- Establishing a more personal relationship with the customer
- They are measurable
- They are scalable
- Increasing customer loyalty
Disadvantages of email marketing
- Intense competition
- You need an email list
- You must follow strict rules and regulations
- Email delivery issues
Conclusion
In this article, we learned what email marketing is and how it can be used to achieve the desired profit. As it was said, email marketing is not only finding people's email addresses and sending them advertising messages, but it is necessary to use certain strategies and techniques in this field. This marketing method, like other methods, has certain characteristics, knowing them you can make the best decision about using it or not.
