The age of technology and digital marketing
We are living in the age of technology and internet expansion in all aspects of human life. With this in mind, to work in this era, we have no choice but to learn the new marketing method, i.e. "Digital Marketing". If you have a computer, laptop or smartphone, you have come across digital marketing. Digital marketing can be an email you receive, a search result when using Google, an ad on Facebook, a text message sent to your phone, or a post by an influencer on Instagram. Digital marketing uses advanced and different channels to promote goods and services that businesses want you to pay for. Digital marketing is rapidly growing as a field that requires skilled professionals.
If you are interested in digital marketing as an income-generating career, but you are not sure where or how to start, we are with you in suggesting the path of digital marketing.
Proposing the path of digital marketing
Whether you have a strategy or not, the most important thing in the "Opportunity, Strategy and Action" method to improve the digital marketing processes of your business is to measure where you are now and where you want to be in the future in terms of your potential. !
But if you are one of the companies that still do not have a digital marketing strategy, these two simple ways will probably be a good alternative:
- A dedicated digital marketing plan (separate from the general marketing plan) starts with determining possible changes, taking into account the amount invested and ultimately changing the digital marketing performance of your business.
- Then, after approval, create an integrated digital marketing plan (program) that is part of the overall marketing plan of your business, as a result, the digital process is coordinated with this planning and becomes a part of your business.
What actions should we take now?
According to research, most companies have a strategic view of digital marketing.
For this reason, in order to negotiate with companies, we need to prepare a digital plan, which is done in two stages.
- First step: we prepare a separate digital marketing plan. If you need a proposal for the digital marketing path, Narenji Group will be with you. In the digital marketing plan, the opportunities and challenges of the project are examined, the goals are determined, and digital strategies are proposed to achieve those goals. In fact, in this plan, we state how to align and integrate digital marketing methods with other business activities. Digital presentation
The marketing plan attracts the attention of the audience and encourages more cooperation.
- In the second stage, we must pay attention to the fact that digital methods are aligned and integrated with marketing strategies. This stage is the most important part of the work to justify companies. And it gives companies the ability to match digital activities with common business activities. But it should be noted that the main strategies are fixed and only the digital methods are explained and their alignment with the strategies is stated.
Getting to know the sub-branches of digital marketing
After discussing the proposal of the digital marketing path, let's get to know its sub-branches. Although digital marketing is one of the sub-branches of marketing science, it is also divided into different sub-branches. To learn digital marketing, you should familiarize yourself with these branches and choose one of the branches that you feel is closer to your talent and interest to start learning.
1-SEO
SEO means site optimization for search engines. SEO includes activities such as content creation, internal and external linking, and technical site optimization. All these activities will make your site rank well in search engines in the desired keywords.
2- Website design:
Having a website can be useful for success in the Internet world, especially for businesses. Without website design, SEO, some advertisements, etc. will not be useful. So website design is one of the most important sub-branches of digital marketing.
3- Advertisements:
Advertisements in the Internet world have different forms. Advertisements can be in the form of reports, banners, matches or even advertisements in social networks. Another type of advertising is called Google Ads, which is one of the sub-branches of digital marketing due to its high complexity and difficulty.
4- Social media:
Social media are powerful networks that can increase the value of your brand. A digital marketing expert must have public relations, creativity in content production, and knowledge of the latest trends in social networks.
5- Google Ads:
Google Ads is Google's tool for advertising, using which you can show your ads in the first links of Google search.
Of course, working with this tool has its own principles and rules so that you can get the best results with the lowest cost.
6- Content marketing:
Content marketing means sharing useful and appropriate content that is of interest to the audience and fulfills their needs. In general, the content can be in the form of: article, video, book, audio, image or... which is published on the site or social networks.
7-Analysis:
A digital marketing expert should be able to measure his performance using data from various tools such as search console and analytics. Identify strengths and weaknesses and improve your work.
Having a path is not enough!
A very important point that should not be overlooked is the importance of practice. Route proposal R Digital marketing by us can help you a lot, but that doesn't mean you should stop practicing. Self-study is always an important part of your learning process.
You get into the real learning part by practicing, putting yourself in different situations and getting to know the parts you haven't learned well yet.
This will help you go back to those topics and learn them, or even search to solve your problem and learn more. Either way, when you're friendly with exercise, you're on the winning side.
