Professional content writing
Today, following the principles of content writing is more important than ever to be on the first page of Google and increase site sales. With the changes in Google's algorithms and the new information received from these changes, it is very important to keep the content of your site up-to-date in all respects.
The principles of content writing are those basic and important principles that are necessary and practical for creating content. In addition to simple principles such as how to write content, research related to keywords, use of practical tools, etc.; There are also more professional principles in this field.
What exactly does a professional content writer do?
Producing professional content is much more than just publishing interesting posts and content on different platforms. A professional content producer has characteristics and skills that not everyone has. Today, content writing has become a professional and specialized matter, and not everyone can be considered a content producer.
The content producers themselves are not on the same level. What makes these differences is content writing skills. If we ask an ordinary person and a professional content writer to describe the same product, there will be a big difference between the two results: the ordinary person will have a superficial description; But the description of a content writer can completely influence the audience.
To become a professional content producer, we need content writing skills. At first glance, it may seem that anyone who can write well will be a good content producer. This is a necessary condition, but not sufficient. Content production has several skills, one of which is good writing ability. But the work is not limited here.
Professional content writing tips
Do your keyword research
You've probably heard a word called keywords before. Purpose; are the words and phrases that users type in search engines to find content.
Before you start writing, make sure you have at least one or two keywords or even more to work with. You can also use paid SEO tools (this is essential if you have a larger network or company than the site).
- Organizing and drafting content
Some professional writers skip this step. But organizing your content and having a draft is vital.
This will not only help align your thoughts and keep you on track when you're distracted, but it will also speed up the writing process.
Figure out what you want to write and then put it on paper or type it. Write it in a way that is understandable and include any notes or citations to authoritative sources that you need.
- Forget the keywords!
I am sure you are confused. I told you to find keywords for your content and now I want you to forget about them.
My point here is that you shouldn't just focus on using your keywords. What should be in your mind is to address the purpose of the search.
Don't be misunderstood! You need keywords to rank in Google. But based on Google's current algorithms, content specialization is more valuable.
In order for Google to understand the keywords of your content, it is enough to use them in the important points of the page and naturally.
- In SEO title
- Once in the h1 tag
- Once in the first 100 words of the article
- 2 or more times in h2 tags (depending on the length of the article)
- 2 or more times in h3 tags
- In an image of the article (you can use the word related to the keyword in other images)
- Once in the last 100 words
- Write deeply and pay attention to the reader
The deeper you write, the more you will be liked by the Google algorithm and the reader. Remember that it all depends on the reader's opinion.
It's the readers who control your company. They are essential to your growth and even existence. So when you write, try to look at things from your readers' point of view.
A few things to keep in mind:
- Who is your audience?
- What keywords do they use?
- What information do they need?
- Why do they need this information?
- Rest soon
This is a rule that also exists in my life. I take a break whenever my fingertips hit the keyboard and my tired eyes realize I can't hold the keyboard in at least one motion for very long.
In fact, rest as much as you can. Writing takes brain power and a tired mind cannot write well.
Also, writing requires creativity. I don't know about you, but I would like to present my work quickly.
I'm not saying to be lazy, but if you can, rest for a few minutes between each hour of work.
If you are very busy, this break may last 5 to 10 minutes or even just 60 seconds. But rest! Make sure you take extra breaks every few hours to recharge.
Another thing is to try to strengthen yourself between the projects you are working on.
- Optimizing links
This step is very important. There are two types of link building that you should use in your content.
Internal Linking: Internal links lead back to your company's website. These links can be a product page, contact page, or a relevant blog post.
Outbound links: links to external sources to support your claim and provide general information The article is used.
Having these links is one of the principles of content writing and is necessary. But you have to be careful. Linking to untrustworthy sites will hurt rather than help.
Depending on the content itself, a 1000 word article will include 1 to 3 internal links and a sufficient number of external links.
- Edit, then edit again
Another necessary step that many overlook is editing. You must edit your work.
After you've edited your text, take one of those breaks I mentioned. Maybe it's better to work on another project at hand.
Then go back and edit again. You may even go through the same steps again after this edit.
You never want to miss something important. Missing a comma can ruin your entire text. If you're still not sure if you've got everything right, double-check. no problem.
- Use social media well.
Here's a tip to boost your content rankings once you're done. Instagram, Twitter, and Facebook are all social media giants that brands use to promote their content.
- Write original
Readers are inundated with blogs that are copycats of other writings. Sometimes write from your experiences and with your own information.
And if you want to translate an article, try to look at all the articles of foreign sites on that topic and choose an option that has not yet been translated by your competitor's sites.
The important thing is to search for your main keyword in Google. Open all 10 results that appear on the first page. Read them to get your research started.
You can also search for specific keywords plus statistics or facts to find information related to your article.