The importance of graphic design and exclusive design of website images
If all your efforts and costs for website design are limited to the fact that only users enter your site, but your site does not have good graphics and cannot keep the audience on the site, you have lost and your money has been wasted. Because the first thing that users pay attention to when they enter the site is the attractiveness of the site and its orderliness. Therefore, after entering a site that is not attractive, they immediately close the page. As a result, this will cause a high bounce rate on your site.
Bounce rate is the percentage of people who view only one page of your site and leave it. In a simpler way, suppose your site has 100 visitors per day and 70 of them leave your site after seeing one page, in this case the bounce rate of your site is 70%. Use the website properly, you will definitely take a big step ahead of your competitors
Graphic designer and exclusive design of website images is very important because websites are one of the main advertising and marketing tools for many companies and organizations. Website graphic design attracts users to your target and helps them to use your products and services. Also, a good graphic design can give your customers confidence and create a visual and professional identity for you. Among the benefits of website graphic design, we can mention improving the user experience, increasing sales, increasing the confidence of customers, creating a visual identity for the company, providing attractive and diverse content, improving rankings in search engines, etc.
For this reason, the graphic design of the website should be done according to the needs of the users and using new design techniques in order to use it in the best possible way.
Familiarity with website graphics
Website graphics refers to the layout of website pages, templates and visual items and their coloring using software such as Photoshop, Kroll, etc. Paying attention to website graphics is considered one of the most important and basic points to generate more user traffic to the site. Ignoring this issue may prevent the site from appearing in the initial results of search engines and increase site visits, and ultimately reduce the efficiency of the site. In addition to how to arrange images on different website pages, things like font size, color, and font, designing and placing advertising banners on websites, and most importantly, designing a suitable logo for companies and any other business are also included in website graphics. In this regard, if there is a good interaction and communication between the web designer and web graphics, an ideal, desirable and highly visited website can be achieved. A website that has an eye-catching visual appeal in addition to an efficient design. The acceptance of such a website by users will definitely increase the efficiency of that site and ultimately the growth of that business or collection. Therefore, by hiring a graphic designer and custom design of website images, you will have more hope to appear on the first pages of Google.
The main steps of website graphic design (website graphic design steps)
The most important goal of designing and publishing any site is to increase the traffic and users of that site, which is largely dependent on the graphics section of that site. No one likes to browse a messy and ugly site. In the following, we will introduce you to the main stages of graphic design of a website.
A- Choosing the overall theme of the site: The first step in designing your website in terms of graphics will include choosing the color scheme and the overall theme of the site. You should consider the activity and expertise of the site and choose a color scheme that usually includes two to three different colors and use it in the design of the graphic interface of the site. It will be necessary for the graphic artist to be familiar with the psychology of colors and the principles of using them together.
B- Choosing the background of the site pages: after choosing the general theme of the site; It is necessary to choose the background of the site pages. The background photo has a great impact on the presentation of the site's elements and its aesthetics. This image should be small and it is better to use bright colors for it. Using repeating images, in addition to being more beautiful, helps to reduce the volume of your pages.
C- Sketching the main page and other pages of the site: In this section, you will draw the sketch and the initial sketch of the main page of the site and the location and placement of facilities, menus, images, etc. After that you do the same for the side pages of the site. Note that this section must be done in coordination with the technical section of the website design, because they are responsible for the layout and coding of the pages.
D- Designing images and elements: In this step, you will go to the design of images, menus and sections that you had drawn the position and study of. The first step in this section is the design of the home page sliders, and then you will go to the design of other items. Maybe your most important work will happen in this section. in designing images to suit them with the overall color scheme and theme of the site; their compatibility with each other side by side; Their small size and ultimately the beauty of each image, do your best.
E- Logo design of the site: we go to the logo design. The logo is the abbreviation and symbol of your brand, so it is very important. Your logo should tell the function of your brand at a glance and convey your expertise to the viewer. So you probably don't have an easy job ahead of you. Be very careful in designing the logo because Changing the logo after several years of activity will create a lot of branding and assembly costs for you. A logo can include a combination of different elements and texts in the form of typography.
F- Designing the cover of social networks: design the cover of the site for social networks using the logo and color combination. For example, social networks such as Facebook, Instagram, Telegram, Twitter and LinkedIn, which are popular among Iranian users, should be of your attention and have the main page and cover photo. This allows the user to see your website and virtual pages with a unified color scheme and graphic composition, and your brand will be more permanent in his mind.
G- Designing graphic posters using the slogan of your site: As a rule, every brand and website chooses a slogan to make itself more permanent in the minds of users. Use this slogan in the design of your banners and posters and make it last in the user's mind.
Graphic design parts
Having a graphic designer and design of website images is one of the important factors in attracting users and improving their user experience. Graphics in website design includes user interface (UI) and user experience (UX) design.
UI deals with the design of website components such as menu, buttons, forms, etc. These elements should be beautiful and attractive and designed using appropriate colors, fonts and images.
UX is about improving the user experience on the website. The best way to improve the user experience is simple and user-friendly design. Users should be able to easily access the information they need and enjoy the website as a whole.
For website graphic design, you can use graphic design tools such as Photoshop, InDesign, Sketch, etc. Also, you can use templates designed for websites that help you quickly design a beautiful and user-friendly website.
